While interacting with any person, it is necessary to express your words in a defined manner to keep the conversation going. It is a similar case when you are interacting with a mass audience – you need to bring clarity in your messages so your relationship with your audience goes long and stays healthy. In early stages of a startup, it is often found hard to connect with your target market and make them familiar with your products and services. However, if communicated correctly, your startup will take no time turning into a competition to others.
To create an engaging message, there are certain things you need to keep in mind. Especially when you are a startup, you need to be extra cautious about the guidelines. One of the main and most impactful guidelines among is how to put forward a strong positioning statement
Positioning statement is basically the foundation of your communication strategies. It is statement which represents:
- Who you are?
- What are you willing to offer to your audience?
- Why should they take that offer from you?
The answers to these three questions are the finest and simplest way to tie a knot with your audience. However, do not be surprised if you find it difficult to write because no matter how much clear you are with those questions, it will always require a specific pitch to explain it to your audience.
Moreover, there is no way to phrase it that if you do not define your positioning clearly then people will define it for you. The most important purpose a positioning strategy serves is that you are the one leading audience, and why would you want to pass the lead to someone else? Therefore, a simple and strong statement is what you mainly need if you seek to achieve a long-lasting healthy relationship with your audience.