The marketing and sales are progressing with every coming year and it has progressed through multiple phases of evolution. The marketing and sales are directly linked to each other. When the marketing is accurate it increase the sales, and when sales increase it is because of marketing. Previously there were few alternatives, when it comes to choose the product of your choice. But now the system is totally opposite, when individuals plans to buy a product there are multiple options and multiple alternatives in front of their eyes. All the products and brands are working hard to promote their product and their brand. the companies have increased their marketing activities to attract more and more customers.
Furthermore, the sales activities are also increasing just like marketing. The customers are now more interested into product’s knowledge. The brands are adopting a new way to capture the customers. Social media and online marketing is also famous in current sales and marketing context. The companies publish their content and provides the platforms for the customers to share their reviews about their products. Content and online reviews are the key to communicate with customers in order to increase their marketing and sales activities. The online activities are helping most of the companies to cater more and more customers. The companies who are not focusing on their marketing activities anymore lose their position in market. It is now easy to replace the brand from customers mind by providing them better alternative.
Moreover, the sales activities are also accelerating in the market. The products are now offered with promotional activities in order to attract maximum number of customers. Customers when look at the product details and specifications they often decide quickly to purchase that product this criteria is helping and forcing the companies and brands to follow similar sales activities. Additionally, the marketing and sales are not just linked with sales and marketing departments it is reaching every department in the organization.